Enjoy Uncertainty (vudeja.com)

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Enjoy Uncertainty

Posted on January 12, 2005

Is it just me or is Apple's slogan for the iPod shuffle "Enjoy Uncertainty" a little lacking, and a bit unappealing? In fact, I think McDonalds already owns that one. Of course, this shows one of Apple's greatest strengths, marketing. Who else could turn a products greatest flaw into the central selling point.

This reminds me of the Simpsons episode when Homer is at a car dealership and the hood of a car is riddled with bullets from the mobsters across the street trying to kill him. The dealer turns to Homer and says the marks are �speed holes. They make the car go faster."

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I saw that too, it's questionable. They have a few others (Give chance a chance, Life is random) that are a bit better and leave you thinking that they just ran out of slogans to use.

Being uncertain isn't too appealing. It's in the realm of indecisiveness or hesitancy.

::posted by: Erik at January 13, 2005 03:52 AM

Well it's better than, "Collect all one, five times."

::posted by: mark at January 13, 2005 08:10 AM

True true. :)

::posted by: Erik at January 13, 2005 04:05 PM

�Enjoy Uncertainty�??? Seriousely? Who in the world enjoys uncertainty? Surprises, yes. Adventures, yes. Uncertainty? Most certainly not. ;)

::posted by: nina at January 15, 2005 02:57 AM

Yeah, imagine a baby food company using this slogan, or better yet a car mechanic. "Did we fix your breaks, who knows? But enjoy the uncertainty."

::posted by: mark at January 15, 2005 08:37 PM

Mmm, surprises are uncertainties of life (and they do make life interesting)... I hope that "uncertain" isn't referred to the operability of the device =)

::posted by: coch at March 7, 2005 07:19 PM

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