Aera Magazine
Posted on July 13, 2004
I've walked by it thousands of times on the newsstands, yet never picked up a copy. Aera magazine, from what I gather, is a weekly Japanese current events magazine but what makes it different is the cover design. The cover portrait is usually some current newsmaker, politician, business person or celebrity but the style is very simple yet unique and really sticks out on the newsstand magazine rack.
Most current event magazines seem to rely on flashy graphic photos and big bold headlines to attract the eye but Aera Magazine goes in the opposite direction. Not much more then the magazine name, portrait photo, and issue date with a solid colour background. Sometimes the photo lighting looks quite harsh and most of the portraits seem to be shot without any makeup, (with exception to the Lisa Marie cover, they must have come to an understanding during that shoot) or professional hairstyling creating a very simple, clean and realistic look and feel. I don't intend on actually buying a copy any time soon because I would hate to open it up and be disappointed. Rather I'll choose to believe the content is as good as the cover.
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